When building an eCommerce it is necessary to take into account all the elements that will compose it. The idea is that the user can easily find the items they are looking for and that they can also attract other similar or complementary. Therefore, below we offer you some of the best tips to make your website attractive and you can build the best eCommerce.
How to build the best eCommerce
1. Provides a personalized user experience
You need to provide a user experience that meets the needs of your readers. Avoid placing content that is irrelevant to the interests of your visitors at all times. The best way to gain followers and surprise them is by improving their emotional impact. One thing you can do is use your users ‘ personal information for a perfect shopping experience. You can use your customers ‘ search history, as well as their preferences, to target messages directed to them. The more customization the purchase has, the better.
2. Place a live chat inside your website
One of the best items you can place on your website is a live chat. In this way, customers will be able to ask questions or put any doubts directly and make the purchase decision faster. It has been shown that having a live chat inside your website can improve the user’s shopping experience by 20%, plus you’ll be saving them money, because it’s an effective method of communication.
3. Set aside slow selling items
It is important not to give so much relevance to products that are sold slowly, that do not have updated versions or that have not been sold for more than a month. Seasonal or perishable products also fall into this category. You can make a discount with these items, to be able to attract a new niche market. It is also important that you can offer free shipping, as online shoppers prefer to go to websites that offer free shipping.
4. Place testimonials and opinions within your website
To build the best eCommerce, place testimonials or reviews within your website to encourage other customers to buy. It’s amazing but, 90% of users today will go online to find references and opinions about the items they want to buy. Therefore, it is imperative that you place customer reviews as well as attractive reviews. Another thing to keep in mind is that the reviews of the items you sell are not duplicated.
6. Good e-mail marketing strategies
It is important that you have good e-mail marketing strategies, which allow you to have a closer relationship with your customers. However, it is important that you automate some processes, such as sending e-mails to a certain group of customers within your website. This way, you can save a lot of time and the sales process will improve. Remember that you have to figure out the best times to send the e-mails, in order to deliver the message the best way as possible.
7. Good networking strategy, good spelling, good web structure
It is important to have a good networking strategy, as well as well-written articles that do not have duplicate content. Try to invest time in making creative descriptions of your objects and remember to have a user-friendly web structure. The sites that have original descriptions are better than the ones with contents from another site. Another element that is of great help is to allow your customers to buy without having to register. This way you will have higher income, regardless of whether you have their data or not.