One of the elements that will cause more traffic to flow on your website is the structure. This should allow related pages to flow and provide an excellent user experience. Actually, there are three models of structures; the sequential, hierarchical and network model. However, with these we can play to offer our users greater ease in reaching the information.
Content is not the only thing that matters
Many people focus exclusively on the content of their websites. However, it is important that the page we are making has a good structure, so that it is attractive to users and search engines. Without a good web structure, no matter how many SEO tools we do, everything will be in vain. It should be noted that today there are many ways to do web design through templates, but this is not only what we need. We must also structure the internal configuration of our website according to the audience to which we are addressing.
Some tips for you to set up the structure of your website
1. – Organize everything and think about search engines
Some people believe that the structure of the web and the organization is due to users not being able to read our content properly. However, we are actually organizing our information so that search engines can position us in a better ranking. Users can “adapt in” some way to the clutter of our page if they are interested in the topic. However, the search engines will gradually eliminate us from their options, due to the messy information.
2. – Create a good skeleton for your website
One of the tips to set up the structure of your website is do not start making your website without being clear how the base structure is. It is necessary for the user to see that it is easy and logical to navigate your website and also stay for a while inside each page. Google can detect that users are staying on your website for a short time, and that’s when you’ll start losing popularity. Also the page should be aesthetic and invite to stay. Menus and submenus must be properly designed. Remember that you should also have order in the internal links and avoid duplicate content.
3. – URLS, configurations and plug-ins
It is important that within your website you use URLs that are in an appropriate format and contain the names of each page in a practical and correct way. You will also need to configure the internal WordPress settings depending on the type of text you have. Try not to add too many WordPress plugins to improve your SEO, since you will achieve the opposite. Too many plug-ins can slow down your website and make it not accessible.
4. – Check image size and upload speed
It is important that you review the size of the images that make up your website. In the same way, try to place alternate text on them so that blind people can feel included on your website. Check the loading speed of your website, so that it is user friendly. Remember that if your website takes a long time to load, readers will not wait.
5.- Titles should be eye-catching
The titles of your website and blog posts should be eye-catching and play with the user’s curiosity. You need to analyze the type of audience you’re targeting and play with lists, secrets, solutions, and curiosities. This is part of the structure. So you have to play with the graphic design, but also with the text design, in order to have an attractive website.